Kindig-It came to Wow House Studio with one clear goal: launch a high-impact CF1 landing page before the full website was ready. With the show still airing and a major magazine article set to drop, timing was everything. They needed a site that could capture attention, elevate the brand, and give potential customers a reason to fall in love with the CF1.
This wasn’t just a landing page. It was our first time building a full “configurator” experience from scratch... and we had less than a month. The Wow House team had to design and develop an interactive builder that let users mix and match exterior color, wheels, model type, and interior, with a real-time preview and download feature. Between that, custom animations, horizontal scrolling, and a stylized loading screen, this page pushed the limits of what a landing page can do.
We worked directly with Baylee Kindig, who helped guide the project from concept to launch. Her vision and attention to detail ensured the page felt true to the Kindig-It brand, while giving us creative freedom to deliver something bold, interactive and fun.
The CF1 landing page now delivers a fully immersive, 3D-powered experience. At the center is the “theater,” where users can build and personalize their own CF1 using an intuitive color picker and option selector. With rich animations and seamless user flow, the page reflects the quality and exclusivity of the CF1 itself. It was delivered on time, on budget, and has already helped Kindig-It position the CF1 as a standout offering for a new era of their brand.
