Building a digital foundation from the ground up is a lot like creating art! The team at Wow House Studio knew we had to build a visual identity that complemented the artistry and legacy of Andreas’s work. First, we crafted a logo, created an accompanying color palette, and narrowed in on the typography for the new brand identity.
Next, it was time to develop a user-friendly website that served as equal parts art gallery and e-commerce store. Throughout the journey of designing the website, we were careful to reflect the founder's creativity and passion for the automotive world.
Finally, to streamline operations, we connected the online shop to a print-on-demand supplier called Printify. This allows Andreas to focus entirely on his artwork, knowing that the logistics are taken care of by the print-on-demand vendor.
Velocity on Canvas’s journey from an Etsy Shop to its own standalone website has transformed Andrea’s business. The professional website and brand identity go a long way in inspiring trust and finding new clients worldwide. But that’s not all! Our solution has revolutionized the founder’s workflow, making it easier to work on his own terms and sell prints without limitations.
Similarly, fans and automotive enthusiasts have indicated that they love the seamless experience of purchasing artwork from the new website, making it a true win-win situation.
