News & Articles

A website redesign can either strengthen your search visibility or quietly erase years of SEO progress. This guide provides a comprehensive website redesign checklist that protects rankings before, during, and after launch. It explains what custom website design means in a strategic context and how custom website design improves SEO through cleaner code, stronger architecture, intentional internal linking, content expansion, and proper redirect mapping.

Thinking about spending $20K or more on a website? This guide breaks down exactly what you’re paying for, who it’s right for, and why a strategic custom build can be one of the smartest investments for a growing or established business.

Boutique agencies offer personalized service, senior-level execution, and strategic creativity that larger firms often can’t match. This post breaks down exactly why a smaller agency might be the smarter choice for your next website or digital project.

If you’re building an ecommerce site in Webflow, you have two main options: Webflow Ecommerce or Shopyflow. Webflow Ecommerce works for small, simple shops but has limitations with checkout, discounts, and integrations. Shopyflow takes more setup but gives you the flexibility of Webflow design with the power of Shopify’s backend.

Robin & Jonah started Wow House Studio in 2024 after leaving their corporate jobs, combining their backgrounds in marketing, web design and photography. They built the studio to create beautiful, high-performing websites that truly impress and help clients grow. Rooted in transparency, creativity, and strong relationships, Wow House focuses on working with people they believe in and delivering real business results.

Query parameters in URLs can harm your SEO by making pages harder for Google to index and rank. Instead of relying on query strings (e.g., ?name=Theresa-Rodgers), it’s best to use clean, static URLs (/presenters/Theresa-Rodgers). This improves search rankings, user experience, and crawl efficiency. Solutions include server-side routing, reverse proxies, and Cloudflare Workers to dynamically fetch API data while maintaining SEO-friendly URLs.